Hyde & Eek Boutique

Hyde & Eek was created as a branded destination within Target stores where guests can find Halloween décor, costumes, candy and more all in one convenient place. The assortment was smaller at first…and then widened to incorporate adaptive costumes and a selection of makeup. This fun brand was a challenge in keeping true to the fun nature of the illustrations that were created for the brand and allowing the information on the packaging to be easily read by the guest.

We utilized the sides and backs of package to carry through the illustrations and brought small features to the front of package, using them as information holders for the most important information.